P2Rx Admin Group Conference Call

Wednesday, February 14, 2007

Attendees: Andy Bray and Rachel Colella (NEWMOA); Gary Hunt and John Calcagni (WRRC); Rick Yoder (P2 RIC); Mike Vogel and Elizabeth Bird (Peaks to Prairies); Ed Gonzalez (WRPPN); Chris Wiley (PPRC); and Beth Anderson (EPA).

Action Items:

• Andy, Elizabeth, Thomas, and Rick – work together to revise the draft Strategic Plan and begin drafting Implementation Plan.
• Andy – revise the Logic Model so that it includes the measures listed in the Implementation Plan.
• All Centers – give Rachel a count of which Topic Hub One-Pagers and other P2Rx brochures your center needs for the upcoming year --- she will print out the requested materials and mail to the centers in the upcoming weeks.

Follow-up on DC Meeting:  Andy acknowledged that the group made a lot of valuable progress in regards to evaluating which P2Rx products and services to continue at last week’s meeting in Washington, DC.  Andy stated that he will revise the draft Strategic Plan to incorporate last week’s discussions and begin writing the follow-up Implementation Plan.  Elizabeth noted that she will prepare documentation describing how the centers came to have the structure and services that they do. 

Andy also mentioned that P2Rx should revise the Logic Model and incorporate the same aspects into the Implementation Plan.  Ann recently emailed some examples of logic models used by other organizations that may be helpful in making the revisions.  Beth stated that we need to be sure to include behavior change measures in the Logic Model.  She suggested that P2Rx look at the web measures report to show how the websites are having an impact on government and business.  She also suggested that P2Rx look for other ways of measuring impact with these audiences, such as through listservs, cookies, and surveys.  Beth said that the Logic Model developed by Rick does include evaluation measures and that these should also be described in the Implementation Plan.  Through revising the logic model and developing the Implementation Plan, P2Rx may identify additional measures the centers want to capture through surveys or other means.

Beth noted that the Strategic Plan should include a business aspect to justify the money and activities that EPA is supporting through the grant money.  Beth also noted that we need to justify why regional representation is important.  The Strategic Plan should “tell the story” of why P2Rx is the way it is and how the network is continuing to move forward.  She offered that P2Rx needs to integrate the numbers (e.g. survey results) with this story.

Beth stated that “performance measurement” is evaluated by comparing the program accomplishments to pre-defined goals.  She noted that the PART review process included some negative findings related to P2Rx.  Beth and Ann highlighted these areas and gave a copy of the review to Andy at last week’s meeting.  Andy offered to look at the findings where P2Rx was rated a “no” and work with the Centers and EPA to address those issues. 

P2Rx Marketing Materials:  Andy mentioned that NEWMOA is in the process of posting copies of the nine completed Topic Hub One-Pagers on the P2Rx Admin website.  NEWMOA will soon be getting a new laser color printer and will make copies of these and other P2Rx brochures for all of the centers to use as part of their outreach.  NEWMOA will also explore sending copies of certain Topic Hub one-pagers to appropriate national trade associations.

Beth suggested that P2Rx use their connection with the trade associations by having them follow-up with their members and report the results back to P2Rx.  For example, the trade association could ask users if they took any action based on the information they found at the Topic Hub.  Beth offered that this would help with measuring behavior change.  Andy will discuss strategies on how to leverage these connections with the Marketing Committee.

Additional Updates to P2Rx Website:  Andy will post the outstanding conference call and meeting minutes on the P2Rx Admin website.  He asked that if anyone has issues with the way the Admin page is set up (e.g. content, usability) they should send this feedback to Rachel and she will organize any comments and suggestions so that NEWMOA can start to make improvements to the Admin area.

Plans for Environmental Summit:  The group decided against having a P2Rx display at this year’s Environmental Summit.  The cost of exhibiting is $1,750 and the booth has not gotten much traffic in past years.  Elizabeth suggested that we make P2Rx brochures and other marketing materials available as handouts during some of the individual sessions. 

The group decided to continue to support the Fun Walk as a fund-raising activity for a local charity.  The group felt that this event is a good way to give back to the local community and suggested that we find a P2-related organization dedicated to helping victims of Hurricane Katrina (e.g. “green building” reconstruction for homes lost or damaged by the hurricane).  Andy will contact the Summit organizers about planning the Fun Walk.

Semi-annual P2Rx Activity and Web Measures:  Andy reminded the group that the semi-annual activity and web measures were do February 13^th and centers that had not yet submitted their measures should submit them to Rachel as soon as possible.

Nominations for Executive Committee:  Andy also stated that it is again time for elections for the P2Rx Executive Committee.  People should send there nominations to Andy via email.  He will send out a ballot of the nominees and centers will be asked to vote on the new members.